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Deep Dive Day

🚀 Unlock Your Business Success with a Deep Dive Day 🚀

Are you a small business owner seeking to elevate your marketing game and skyrocket your success? Look no further – I'm here to help you create a tailored marketing strategy, marketing plan, or content plan that's as unique as your business!


With over 15 years of marketing experience, I've had the privilege of working with industry giants like M&S, Always/Tampax, Sky, FedEx and Google. Now, I'm bringing that invaluable knowledge and expertise to YOU, the small business owner looking to make a big impact.

✅ Why Choose a Deep Dive Day?


  • Personalised Attention: Unlike generic seminars or courses, this day is all about YOU and your business.

  • Proven Experience: Benefit from the marketing expertise that helped industry giants achieve their success.

  • Affordable: The first three Deep Dive Days are available at the exclusive rate of £975. And I’m offering payment plans over 3 months meaning it’s just an investment of £325 per month.


  • All-Inclusive: Enjoy a productive day in a cozy venue with snacks, lunch, and refreshments provided.


  • Ongoing Support: After the Deep Dive Day, you won't be left on your own. You'll have access to support via WhatsApp and email for 4 weeks to ensure your plan is put into action.

✨ What's Included in Your Deep Dive Day? ✨


  • Full-Day Immersion: We'll spend an entire day working together, diving deep into your marketing challenges and crafting actionable solutions.


  • Personalized Strategy: Your business is unique, and so should be your marketing strategy. We'll develop a strategy tailored to your goals and audience.

  • Detailed Marketing Plan: Leave with a clear, step-by-step marketing plan that you can immediately put into action.


  • Content Strategy: If content is your challenge, we'll create a content plan that speaks directly to your target audience.

📋 What to Expect on Your Deep Dive Day 📋

9:00 AM - 9:30 AM: Settle into the day

We’ll meet and get settled into our spot for the day. We’ll order drinks and maybe a bit of breakfast to sustain us for a morning of work. 

We’ll confirm objectives for the day and set out a rough agenda for our day together. 


9:30 AM - 10:30 AM: Business Analysis

We’ll already have had a pre-call to our day so we’ll kick off with reviewing the analysis of your business, your services, target audience, and current marketing efforts.

And then I’ll give you the mic and listen as you tell me all about your hopes, goals and dreams.


10:30 AM - 10:45 AM: Morning Break

We’ll have a short break for refreshments and yes, I think it’s perfectly acceptable to eat cake at this time in the morning, don’t you? 


10:45 AM - 12:30 PM: Goal Setting and Strategy Development

Here we’ll get into the juicy bit and start to define clear marketing objectives and specific goals. We’ll talk about both long-term and short-term goals and start crafting a tailored marketing strategy that aligns with your business objectives.


12:30 PM - 1:30 PM: Lunch Break

Time for us to enjoy a relaxing bite to eat in our cozy venue.

And of course we can continue to discuss things that have come up in the morning and feed them into the afternoon’s agenda.


1:30 PM - 3:00 PM: Marketing Plan Creation

Having discussed your goals, hopes and dreams in the morning and over lunch we’ll now start to dive deep into developing a detailed marketing plan. We’ll identify marketing channels, tactics, budgets, and timelines and discuss strategies to grow and maintain your community


3:00 PM - 3:15 PM: Afternoon Break

More cake, anyone? 🧁

3:15 PM - 4:30 PM: Actionable Steps and Implementation

Even though having a strategy is great, having specific, actionable steps is better. So over this time we’ll build a plan and prioritise tasks and create a timeline for execution.

And, because I know how it is, we’ll also discuss what actual time you have available to you for this plan and any potential challenges you may face with implementing it. This way we can develop a plan that fits you and your biz and is more likely to get actioned!


4:30 PM - 4:45 PM: Q&A and Next Steps

I love marketing. I live marketing. It’s been my life for the last 20 years (and you can argue that actually it’s been my entire life, as I grew up in a family business so marketing has always just been there for me). But I also get that isn’t the case for everyone. So I won’t just build a plan with you and leave you to wonder what it all means. This part of the day ensures that you have a chance to ask questions and make sure that you’ve got a plan that you understand and that works for you. 


4:45 PM - 5:00 PM: Sum-up (and maybe a cheeky glass of vino)

Assumption is the mother of all fuck ups. I have made monumental mistakes by assuming I knew/someone else knew something. So I build this section into the day to recap and ensure that there are no grey areas. We’ll go over the key points and ensure that you’ve understood them as intended. We’ll go over the marketing strategy and plan documents and check if it all makes sense to you. 

And I’ll re-cap for you the ongoing support and resources available post-session.

👋 Hello! I’m Siobhan, 

I guess you could call me a marketing “professional” and I believe in doing things differently!

Because there isn’t a cookie-cutter, one-size-fits-all approach to marketing. Your marketing needs to reflect your uniqueness but I also know that means approaching your marketing as a small business owner can feel incredibly overwhelming.

Sharing my expertise and marketing knowledge with my small business clients — helping them create customised marketing strategies — is my jam. I’ve spent the last 15 years working in marketing agencies, handling huge accounts. Now I get to share all that big league stuff with you, and help you get ahead. 

​Being a small fish in a big pond is hard. I’m here to help the small fish take up a bit more space by helping business owners get clear on who they’re talking to and what they’re saying, so they can build better community engagement (and make more sales!).

🌟 Why Choose a Deep Dive Day?🌟


✅ Unlock 15 Years of Marketing Expertise: When it comes to marketing, experience matters. With over 15 years of hands-on experience, I've had the privilege of working with industry giants like M&S, Always/Tampax, Sky, FedEx, and Google and you can get all that experience on your business. 


✅ Personalized Attention: Unlike generic workshops or online courses, Deep Dive Days offer a unique, one-on-one experience tailored specifically to your business needs. You'll have my undivided attention, and together, we'll craft a strategy that's tailor-made for your business's success.


✅ Focus on What Matters: Marketing can be overwhelming. But with Deep Dive Days, you'll gain clarity and focus. Whether you need to build a marketing strategy from the ground up, create a detailed marketing plan, or refine your content strategy, we've got you covered.

Invest in Your Business Future for Only £975


For a limited time, you can secure your spot in one of my first three Deep Dive Days for the exclusive price of £975. This is your chance to benefit from world-class expertise at a fraction of the cost. AND I offer pricing plans over 3 months, so you can have this for just £325 a month for 3 months. 


But for full transparency, the price will increase in the new year. Don't miss out on this incredible opportunity to transform your business's marketing strategy at my introductory offer!


Don't let your business get lost in the noise. Elevate your marketing efforts and take control of your business's future.

Book Now

"I worked with Siobhan recently and in just four sessions, she made me see with absolute clarity the direction I needed to take my new business. I thought I was taking it one way ... and in this time, with Siobhan's experience and vision, I realised that I wasn't being true to myself and that I needed to take it a different way. Without Siobhan's help, I would still be heading in the wrong direction trying to appeal to the wrong customer.

I will be seeking Siobhan's help and expertise in the next few weeks for the next stage. I have no hesitation in recommending Siobhan and I look forward to working with her again soon".

- Erica Ferrar

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